Trust

Stacking

THE FOUNDATION OF TRUST STACKING IS ALL ABOUT THE “BUYER’S JOURNEY”

From… “I don’t know you”  To…  “I trust you with my life savings”

Done the traditional way, using existing sales and marketing processes for financial professionals, can take months or even years.

We have mapped the Buyer’s Journey to a sequence of touchpoints that establishes:

  • TRUST…
  • AUTHORITY…
  • PROFESSIONALISM…
  • EXPERTISE…

And these translate to a process that moves people to a decision within days or weeks that has traditionally taken months or years to make.

The Science Behind Trust Stacking ™

Based on academic and clinical research conducted at the University of Southern California, Arizona State University, and Harvard University.

We mapped the science of decision making to a sequence of touch points along the buyer’s journey.

The goal was to see how we could enable our clients to develop trust quickly and efficiently with a market that involved high stakes…Working with and managing other people’s money.

Then we put it to the test. In the hands of our clients, this methodology has generated over $500M in assets gathered and growing in the short period of time since it’s initial release in 2017.

the Trust

Stacking process

1. YOUR IDEAL CLIENT: UNDERSTANDING THE MIND OF YOUR BUYER

The first and foundational step to the Castor Abbott Process is to document and define your ideal client. This starts with…

  • How old are they?
  • Where do they live?
  • Where do they work or have a business?
  • What type of work do they do?
  • How do they make decisions?
  • How do they vote?
  • What are their hobbies and interests?
  • What are they biggest fears, pains, dreams, desires, challenges, etc.
  • And the list goes on…

Simply put, you can not reach or attract the prospect you have not defined.

2. Your Superpower: Specialization

If you want to constantly chase people around, compete on price, and be compared to fifteen other options in the market; then be a generalist.
But… If you want to attract ideal clients that feel like they need and want your help, then you MUST become a specialist to your market.
We call this, Creating Your Superpower
This is the difference of being a general practitioner vs a brain surgeon. While the general practitioner sees a lot more people, the brain surgeon is a specialist, sees less patients and earns a much higher income.

3. The Match

By using the scientific method and an a-b testing process, we help get your message to match with your market.

The outcome is this. You have “The Match” when the market raises their hand in response to your messaging or advertising and they say…

“Yes, you are speaking to me… I have that challenge… and I want your expert help to solve it.”

This is quantifiable in the form of booked appointments looking for your help vs leads you have to chase.

4. Your Documented Sales Process For Scaling and Virtualization

Once we help our clients solve “The Match” they often discover that by the sheer weight of appointment volume,  they end up breaking their sales process or realize it was broken to begin with.

We believe that  just like any documented engineering process, which always drives to a predictable outcome, sales is no different.

In step 4 of the Scaling Up Foundations we help our clients create and document an in-person and virtual sales process that converts.

It does no good to drive a lot of qualified prospect meetings into the business if you do not have an efficient process to convert them to clients predictably.

5. Media Architecture – This is an Automated & Scalable Method to Reach Your Target Market in the Media Channels that Matter Today

One of the biggest problems we see often is people buying some funnel software, trying ads on Facebook, LinkedIn outreach, or whatever the latest online magical client getting system is out there before they actually solve steps 1-4.

Once you have solved steps 1-4 a media architecture is quite simple.

In this step of the Scaling Up Process we teach our clients how to build automated and scalable processes that lead ideal clients that don’t know you today to meetings on your calendar.

We will transfer our expertise in this area to you and leave nothing hidden including what software to use, how to set it up, and how to manage the process.

WOULD YOU LIKE TO LEARN HOW TO IMPLEMENT TRUST STACKING IN YOUR BUSINESS?

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