THE FOUNDATION OF TRUST STACKING IS ALL ABOUT THE “BUYER’S JOURNEY”
From… “I don’t know you” To… “I trust you with my life savings”
Done the traditional way, using existing sales and marketing processes for financial professionals, can take months or even years.
We have mapped the Buyer’s Journey to a sequence of touchpoints that establishes:
And these translate to a process that moves people to a decision within days or weeks that has traditionally taken months or years to make.
The Science Behind Trust Stacking ™
Based on academic and clinical research conducted at the University of Southern California, Arizona State University, and Harvard University.
We mapped the science of decision making to a sequence of touch points along the buyer’s journey.
The goal was to see how we could enable our clients to develop trust quickly and efficiently with a market that involved high stakes…Working with and managing other people’s money.
Then we put it to the test. In the hands of our clients, this methodology has generated over $500M in assets gathered and growing in the short period of time since it’s initial release in 2017.