My kids love Mary Poppins.
Particularly the “Spoonful of Sugar” song when the kids clean their rooms by snapping their fingers. I laugh every time my youngest closes his eyes as tightly as he can and tries to snap his fingers, hoping his messy room will march itself into clean obedience.
No surprise that he’s disappointed every time he opens his eyes.
Silly kids, right?
If that’s the case -if it’s just the innocence of children that allows them to believe something we know deep-down can’t be true, why do so many self-professed “gurus” make a fortune touting the next perfect system for accumulating wealth quickly and easily?
And it’s not just wealth. You’ve seen the diet ads.
“Lose weight eating what you love. And you won’t even have to exercise!”
Come on, people. That is so obviously fallacious that no one would give his or her hard-earned money to…
Yet these profiteering swamis make quite a nice living -let’s be honest- swindling well-intentioned people out of their money.
This is what separates Castor Abbott from the flock.
We pride ourselves on integrity. And because of this, we PROMISE YOU that our methods will be difficult.
Wait. Did I just say that?
That’s a promise.
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Fact is, there is no quick fix.
There is no yellow brick road.
There is no finger snap that will instantly “clean the room” of your business.
You must work hard.
And struggle. And labor. And toil.
But anyone who’s ever practiced for long hours each day while playing a competitive sport, spent late nights studying to earn a degree, lost weight after months of excruciating sacrifice on a diet, endured a long-distance relationship for the sake of true love, or lost sleep to care for a sick child all night knows that the rewards are worth it.
The rewards are worth it.
So why do we constantly seek shortcuts with our business?
Why do we KNOW in our heart of hearts that hard work makes us truly appreciate what we have?
Or as (legitimate) advertising guru Rosser Reeves famously said, “We value more what we pay for.”
And that’s not just a monetary payment.
There is a sweat equity tied to promoting your business or your brand that cannot be enumerated monetarily.
Castor Abbott won’t speak to that weakness in you that longs for a magic fairy wand to make the problems in your business go away. There IS work involved.
However, it is through that work -and the process of discovery that encompasses it- that the true story of your business is told.
Are you ready to stop with the excuses and do what it takes –WHATEVER IT TAKES- to take your company to the next level?
Castor Abbott does NOT promise you a QUICK fix. However, we do promise A fix. Click below for some free training on the steps we use to make this work: