There is nothing more crucial to your business’s success than acquiring clients.
That’s a loaded statement, huh?
The pressure of generating qualified leads day after day after day can cause anything from a pervasive, underlying tension to outright, crushing panic.
IF you don’t have a system in place to generate leads daily, that is.
For those who don’t have this system working for them around the clock on a day-to-day basis, the pressure can mount and bubble to the surface.
And your prospects can sniff this tension out like a whitetail deer sensing a predator. Once that pressure is detected, the prospects scatter like a deer skirting in fright through the forest.
There are psychological realities at play here. You can’t avoid it.
Namely, the more pressure you apply, the more you actually repel the prospect.
A perceived lack of credibility and trust by the seller, buyer’s remorse, and a desire to end the conversation and simply flee are all side effects of these types of tactics.
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If you want to see what I mean, do a quick Google search on “why do guys start ignoring me once I show them that I like them?”
23 MILLION results came up for that query!!!
Like I said, it’s simple psychology.
Respect a person’s autonomy, and they will meet you there. Threaten a person’s freedom, and they are instantly repelled.
Like the colonial settlers who endured death, disease, harsh weather, attacks from wild animals, hunger, and daily hardships just to have freedom and control of their lives, people do not want to part with that sense of independence.
This is so crucial to understand in regard to your sales process.
The old method of vacantly nodding without listening to what prospects are saying and then forcing them to act by speaking for them (e.g., “Obviously, this is a good fit for you, so let me get your credit card info now…”)? No way. Not in today’s consumer environment.
Subtlety, transparency, and actually listening are all key here.
We have mastered this sales interaction. It’s part of Castor Abbott’s “special sauce,” and we’d love to share it with you. When it comes to generating more leads and converting those into clients, I believe we truly can help you.
Click below for some free training with step-by-step details on how our process works: