Avoid this BIG mistake most financial advisors make
Blindfolded, handcuffed, and driven out to the middle of nowhere to find his way back in the dark.
Taped to a chair with a clear cone dog collar on top of his head. Crickets and grasshoppers dumped inside the cone. A lizard is added to wildly eat the bugs climbing through his hair.
Drinking a glass of hot water, then cold water, then hot water, then cold water until… you know.
These were just a few of the things one of my friends from high school had to endure… WILLINGLY.
You heard that right. He volunteered for this type of treatment –and these were the only things fit to print. The real story is MUCH worse.
How would a guy who won the “Funniest Kid” award as a senior, a multi-sport athlete, an honor student, and an all-around lovable and popular young man subject himself to such treatment?
He was pledging for a fraternity, of course. And every pledge has to go through hazing to pay your dues and prove your worth. Or something like that… This made no sense to me at the time, and it still doesn’t decades later. Not surprisingly, my high school friend and I have lost touch over the years.
But this notion of paying your dues is an anachronism in today’s business world.
Don’t get me wrong. Hazing still exists in college fraternities and sororities. But the world is slowly coming around to the pointlessness of such behavior.
Especially after documentaries such as Haze (you can find it online for free –definitely worth the watch if you have children), which chronicles the death-by-alcohol-poisoning fraternity hazing horror story of a freshman after only 3 weeks at college!
In many careers, paying dues is seen as a right of passage. However, for financial advisors, it really is just a waste of time.
Listen carefully because this is one of the BIGGEST mistakes financial advisors make.
You do not need to pay your dues in the industry. You don’t need to earn more credentials to be successful. Truthfully, most clients don’t care about that.
Your job is to sell and market TRUST, not impress people with your credentials. The better you get at establishing trust, the more ideal clients you will be able to serve and the bigger your book of business will be. It’s really that simple.
So how can you develop trust to turn more prospects into clients?
Our Scaling Up program helps you shortcut the path to trust, credibility, and authority and get more clients faster by using behavioral psychology principles called cognitive biases (mental models humans have developed to reduce the time or energy for a task when making decisions) and advanced marketing strategies.
For some FREE training on how this works, click below: